What is Facebook post boosting?

Facebook posting can be a great way to reach your target audience. It shows your content and posts to the exact people you want. Here we can show you some tips and tricks on how to boost Facebook posts. We will help you to use effectively Facebook boost post button for better ROI(return on investment).

What Does Boosting a Facebook Post Do?

If you boost one of your posts, it will be seen by more people by paying Facebook for its boost distribution. A Facebook boosted post is a kind of paid advertising method of Facebook.

Why need Facebook Boosting?

I think you may spend a lot of time while posting any content on Facebook. But if you cannot reach your desired audience, it is impossible to get enough return on investment. That’s the reason why the Facebook boost post button is for. Now you may ask what a Facebook boost post button is. It means a smart way to get more attention from people to your content. We’ll show you how to use the best of this feature. Boosted posts are advertised on your Facebook page. Boosting your posts helps you to get more likes, comments, and shares. It also helps you reach a new audience who may find your page useful but currently don’t know about you. 

What does a Facebook boost post include?

You can boost everything on Facebook like any announcement, business-related advertisement, or promotion. There are three variables in Facebook boost post features-

Audience 

You can set who can see your posts after boosting and who cannot. You can include age, gender, location, and interests. There is also an option for customizing your audience based on your need. 

Budget 

You can control your budget with how much you want to pay.

Duration

You can run your ad at any particular time or in a fixed duration in a day.

How does it cost to boost on Facebook?

Advertising on Facebook costs money, but how much does it cost? It depends on your need, spend as much money as you need; you can pay per ad or pay per click even you can set the budget according to your need. Any amount from $1 to unlimited can be applied. You can run a campaign a week for $7 per day; minimum you can spend $1. For your every budget, you can target your desired audience. The number of your target audience may vary from region to region, gender to gender, or interest to interest. You can experiment on your own by using the variables to know how much Facebook boosting may cost. 

How to boost your post on Facebook?

Creating a custom audience 

Creating a custom audience can help your post to reach the target audience. For this purpose, you’ll have to make a list of your customers using e-mails, phone numbers, or mail ids. You can do this using a custom audience sync tool. You can create a custom audience based on your website. You can customize your posts based on the audience engaged with your posts or visit your posts, videos, or any event. So creating the right audience for your business can be greatly helpful to boost your posts

Select your post

If you have a post that is already performing well, Facebook will automatically choose them for boosting. If you wish to boost a new post immediately, you can do the same procedure. But you need to make sure that it is performing well in front of your target audience.

Target your custom audience

This step is about how to boost your post to your target audience. You’ll be taken to a menu where you can choose targeting options. You can include only people who recently liked or viewed your posts or all your followers and friends. You can also click to create a new audience option. After that, you’ll have the ability to custom your audience the way you want. 

Having a planned budget

After customizing your audience, you need to set your budget. The minimum budget for Facebook boosting is $1 per day. Test the initial campaign for your process. Then analyze the result, and you’ll get to know if you want to spend more money to reach more people or not. 

Length of your campaign

Decide when you want to run your post. You can choose one day, seven days, or 14 days, It’s up to your choice. You can also add a specific date to run your post. 

Preview your post

Now it’s time to review your posts. Make your ad creative and error-free. Make sure your ad visually looks creative and attractive. This is the last chance before you boost your post. Don’t neglect this step. View the ad as the audience will see it. 

Select your payment option 

Facebook accepts all kinds of payment methods. Fill in your details on how you want to pay.

Boost 

Your post is ready to boost. Facebook takes some to review ads, which is okay with their policy. You can check the status of the post you’ve recently boosted anytime you want.

What kind of posts should you boost?

Share meaningful update

If your content is related to your business or product, you must stay in touch with your audience. Use short, captivating, and attractive posts and images to boost. 

Get more attention to your special post.

After publishing your post, pin it to your page to bring more attention to your target audience. If you pin a post, it will appear at the top of your page. So it will be easier for you to attract the audience.

Promote news or special discount

Boost posts which are about your business news or any discount on your page. Invite them to like your page or any event on your page. 

Some tips for Facebook boost

Here are some tips for your Facebook boost post.

Focus on your goal

Firstly target your goal. Ask yourself, what do you want? Do you want more traffic or more page likes? Or brand awareness is the main focus of yours. Know your goal and ask CTA( craft a call to action) for help. It can measure your work effectiveness. 

Experiment your work

You can boost your post to different demographics to sow their performance. You can categorize your audience based on location, age, gender to know your brand’s parameter.

Increase your audience as much as you can

Narrow your parameters so that your specific posts may appear to the relevant audience.

Avoid running the same ad.

Initially successful also declined after a week of running. It can also seem annoying to people if they see the same ad again and again. That’s why try to avoid running your boosted posts for a long time. 

Experiment and compare your ads

Experiment your ads with other promoted ads and posts, with different types of content, audience, and duration. The more you learn about your ads, the more you will know how to boost posts. You’ll be able to know how effective your ads are for the audience.

Automatically boost posts

This option will save a lot of your time; you can set up a customizable number of likes, comments, and shares. You can also set a keyword, and it will automatically boost your post. 

Is Boosting a Facebook post worth it?

Boosting a Facebook post is worth it if you properly boost it following some tips and tricks. Boosting posts can automatically get better engagement organically. Boosting posts contain important notices and announcements or promotions. You can boost your best Instagram ad as a Facebook ad. 

Benefits of boosting a post

Facebook boost post is often said as a tool that marketers must have if they want to reach an organic platform. Facebook has been a competitive place for business people to broadcast their content and run their business more effectively. Increasing sales and low-cost marketing. Here we are describing some benefits of a Facebook post boosting. 

Increasing engagement 

Everything that we see happens on Facebook is determined by a Facebook algorithm. The person who can easily catch the Facebook algorithm can get success. The posts which have more likes, comments, and shares are more probable to appear in the people’s newsfeed. Because the more people see the ad, the more Facebook is making money. If you boost a post that is already organically reached to the target audience, you are triggering the same Facebook algorithm. It may hamper appearing in the people’s newsfeed. 

Reach to the target audience 

With the help of Facebook boosting, it can reach your post to the target audience. It also helps to reach a wider audience. Those who aren’t subscribers of your page can also see the posts of your page. You can also set a parameter whom you want to show your posts and whom you don’t want to show your posts. 

Increase the value of content

If you boost your posts, you’re adding some extra value to your posts. The organic result of your posts will show the result to your audience. Boosting your posts on Facebook allows you to have the best of your post and budget.

Test content cheaply

Boosting posts on Facebook is a cost-effective task. For a test, you don’t need to spend a lot of money to boost your post. You can boost any of your posts at a cheap rate. The least will cost you $7 for a week. 

Boost at any target audience 

You can boost your posts to any audience you want to show. It is a very effective step. You can custom your audience based on your need. Such as the people who liked your posts visit your page. This is greatly helpful in running your business effectively.

Ease of use

After clicking the boost post button, your post will automatically live instantly; you don’t need to do anything about that. It will soon start reaching more and more people. You can boost posts such as- messages, images, websites, links, etc.

Control

You have the control to manage your posts after boosting. You can boost another post instead of the previous one. 

Access to analytics 

You will get notified of the details of your boosted posts. You will see the clicks, reacts, comments, and shares of your posts. You can also boost another post of yours. 

3 basic takeaways for Facebook boosting 

Boost popular posts

Don’t try to boost your every single post. Boost the posts that have already earned much appreciation from the people. It will help to meet a large group of audience. You can test a post’s popularity by publishing it on your own newsfeed or in any Facebook group. 

Don’t use a call-to-action button for a cold audience. 

The costs become more when you use the call-to-action button. Boosted Facebook posts look like an organic Facebook post. If you add a call-to-action button, it won’t look like an organic Facebook post. It’s better to use Facebook post comment guard to lead from boosted posts. 

Boosting posts is a part of the Facebook advertising strategy. 

Ensure to build a custom audience based on the people who are more engaged with your posts. 

Final Thought

Facebook post boosting is one of the powerful tools that helps you to save your valuable time, increase your work time, and efficiency and make the most of your budget by helping you to automate your boosting. This article may help you to boost any of your posts. If You’re from Bangladesh the Facebook agency can help you to boost your post according to your demand.

Google Algorithm: The algorithm stands for a set of rules to solve a problem in a finite number of steps. Google algorithm also stands for high-quality websites with relevant and dynamic content that users stay to read or view and also come back to over and over again or share on their social networks. It also refers to good sites to visit.

Major 8 Google Algorithm
Google Algorithm

There are many algorithms Google has. Major 8 are given below:

  • Panda
  • Penguin
  • Hummingbird
  • Pigeon
  • Mobile-Friendly Update
  • RankBrain
  • Possum
  • Fred

Google Panda Algorithm: 

It is an algorithm that represents the content of the website. When it was launched in 2011, it mainly worked as a filter rather than a part of Google’s core algorithm. 

  • It works in the back-end, not in real-time. Because when a user searches content then there is no need to think about the real-time only need to index google content. 
  • There are some limitations to using this algorithm. they are given below: 
  1. Poor user experience
  2. Duplicate content
  3. Plagiarism
  4. Thin content
  5. User-generated spam
  6. Keyword stuffing

Google Penguin Algorithm:

It is launched as a filter to check some parameters in order to show results in the search engine in 2012 according to Google’s policy and terms. But in 2017 it is recognized as a core algorithm. The targets of this algorithm: 

  • Link schemes: The development, acquisition, or purchase of backlinks from low-quality or unrelated websites and spam links. 

Hummingbird Algorithm: 

It is a core algorithm that was launched in 2013. It works on the user’s Intent (identified as what users actually need to know or explore) and a real-time algorithm. 

  • It did not appear to have drastic negative impacts on the general web link. It represents the knowledge graph. 
  • For example: If anyone searches the Coffee keyword it is not clear to find exact information but the keyword Coffee Near Me represents the Local Intent which works as a real-time also user’s Intent. In Google Voice searches the algorithm played a very important role.

 Google Pigeon Algorithm:  

It is an algorithm which is useful to improve distance and location ranking parameters automatically. It is launched mainly to provide useful, relevant, and accurate local search results that are tied more closely to traditional web search ranking signals. 

For example: If a user searches (Training Center) keyword then search query gives many results but in a ranking list which search result is best mainly defined by that user’s closet location.    

Google RankBrain Algorithm: 

It depends on two main things: Dual Time (refers to a particular time when a user spent on a page) and CTR (Click-Through-Rate). If Google thinks that any page or site has these two things then the ranking automatically gains by Google.

Mobile-Friendly Update:

It is released for Mobile-based web pages. For this reason, it is also known as a Mobile-friendly ranking algorithm. Mostly called as mobilegeddon. This is not just an algorithm update, it was a cultural shift. 

To pivot and adapt to consumer behavior, it was the correct decision made by Google.

Conclusion:

If you are a website owner or an SEO expert or SEO agency owner or you need SEO help then you should know about Google algorithm. Because Google is the most used Search Engine in the world. If you want organic traffic then you need to maintain the guidelines of Google algorithm.

During this pandemic, home jobs can be the perfect opportunities for those who are struggling to secure their financial condition as long as to stay home for health reasons. Working from home was a pipe dream before but now it has been a familiar job to work from your own place.

There are many job options that one can do from his home. Here are given some options-

Work From Home During This Pandemic
Work From Home During This Pandemic

Affiliate Marketing

Generally, affiliate marketing refers to marketing where one can earn commissions for marketing another person’s or company’s product. The affiliate simply searches for a product they want to do and promotes the product and earns profit for each sale they make. Affiliate marketing is something that offers you to make money even when you’re sleeping! Also, you will never need to be concerned with the customer’s support or customer satisfaction. This is a convenient and flexible job from home. It gives you the opportunity to be free from the company’s restrictions and regulations

Content Writing /Copywriting

Content writing / Copywriting can be the best work from home as it gives you the opportunity to develop your writing skill and to learn new and different things. If you have good writing skills and can interact with the client’s needs then copywriting can be the best option for you. Even you don’t have a degree in writing you’ll still be able to do this job.

Freelance Journalist

Journalism means the occupation of writing, reporting, photography, or broadcasting news. Freelance journalism is exactly the same but they do not work for one publication. They are self-employed. They choose who they work for, what they write about, how often they write. It gives them the opportunity to work in areas that they particularly enjoy. This job can be both creative and technical but it is a short time commitment. If you love to take challenges this job is suitable for you.

Blogging 

Blogging is an incredible work from home. A blogger generally runs the blog or maintains the blog. You can create your own work from home by blogging. You can put a low amount of effort and still reliably earn a good amount of money.

Editing and proofreading 

Editing and proofreading are another way to build up your career from home. Every article which is submitted to a high-quality journal is critically examined before it is selected for the review. This job mostly requires a keen eye which will help to make all the grammar gaffs of the world disappear!

Translator 

There are 6500 most spoken languages in the world. If you know and can speak another language this will be the most profitable skill you can ever have. So you can have this job to understand people better.

Web Development 

A web developer means a person who programs the code that tells a website on how to function. He designs a website in such a way that end users have no difficulty navigating the site. If you have web development skills, know that you’re in high demand. So it can be a way to build your career.

Software Development 

There is much software in our day to day lives. Software development is a great way to make money online. It gives you the opportunity from a small startup to a huge corporation. All you need is to know how to build software.

Web Designing

Web design means the process of arranging content intended for the internet. It’s a fulfilling and fun work from home job for anyone who is creative and technical. Web design is important because today’s world is dominated by the web. So building your career in web designing is a smart choice.

Graphic Designing 

Working from home as a graphic designer can hit all the right notes such as freedom, comfort, creativity, paying rent, etc. If you are capable of creating exciting visual content for problem-solving and communication purposes this job is for you. This job has a huge possibility in various directions. You can approach small business owners to see if they need design help which will help you to pick up business advice along the way.

Marketing Consultant

Small businesses with no marketing experts on staff and a large company with a dedicated marketing department both can consult a marketing consultant. He works with companies to implement marketing strategies. If you’re helpful and passionate about helping others you can work as a marketing consultant. In this job, creating a job schedule is completely up to yourself. You can start by reaching out to local businessmen if it’s getting started on the right platforms you want.

Online Teacher 

If you love teaching or explaining difficult topics this job is perfect for you. It gives you a flexible schedule and gives you the opportunity to nourish your knowledge. Start teaching something you have taught and earn money by staying at your own home!

Data Entry

This work from home job is great as it doesn’t require a lot of skill. This is a common job but the pay is not always very high. However, if you are okay with the payment they give, this can be a great job for you.

Data Analysis

Data is a vital element of any information. Companies collect a lot of data but it is totally useless if they can’t describe it. If you’re good at numbers and can show your skills this is the job you will love to do.

Accounting

Many entrepreneurs and small business owners have no idea how to do their own accounting. For this job from home, all you need to have a certificate or degree related to accounting. If you have this degree this job can be perfect for you.

Caterer 

If you’re passionate about baking or cooking then you can turn your passion into your own business. Start your catering business from your own kitchen. You can start your business by selling goods to your family, friends, and neighbors.

Finally

So this is the best job from home during this pandemic and it’s pretty sure that there are more jobs than we can do from home. You can earn money if you have skill. There is a lot of platforms to earn money. Facebook marketing, SEO, YouTubing, content marketing, virtual assistant, graphics design, digital e-commerce even you can do any organization’s job from home easily. Now, it’s your decision to starting a job from home or remotely.

Would you like to read: How Social Media Marketing Can Help Grow Business

BoostUp Ads

BoostUp Ads is one of the top Facebook Advertising service providers in Bangladesh. They follow only online-based services through the website. They help Micro-Entrepreneurs to establish their businesses. Social Media Experts from BoostUp Ads are specially trained up they are certified as well as experienced.

They are also offering Global and Local SEO. They provide SEO services worldwide especially for Bangladesh, USA, UK, Europe, Australia, and Canada.

ShopUp

ShopUp is a B2B platform for small businesses. They are offering e-loan and shop management alongside Facebook boosting services. ShopUp also helps the Micro-Entrepreneurs to establish their businesses.

SEO Audit Agency

SEO Audit Agency is an SEO Service provider company. They offer Facebook Advertising for all kinds of clients.

GEEKY Social

GEEKY Social offering Facebook Marketing. They improve digital content then run the main campaign. Their experts are Facebook Blueprint certified and they are a Facebook Marketing Partner from Bangladesh.

WebAble Digital

WebAble Digital is a digital marketing agency for internet marketing, branding, advertisement, social networking, video, architecture, web, SEO & PPC, in Bangladesh and Singapore. They are suppliers of corporate facilities. They are a Facebook Marketing partner from Bangladesh.

Magnito Digital

Magnito Digital is an enterprise service provider. They are a creative agency. They also Facebook Marketing partner from Bangladesh.

Analyzen Digital

Analyzen also an enterprise service provider. They are a media buying creative agency. They provide service to corporate organizations. They also Facebook Marketing partner from Bangladesh.

Asiatic MindShare Limited

Asiatic MindShare Limited is a Media buying company in Bangladesh. They also provide Facebook Advertising for corporate clients.

Grey Advertising Bangladesh Ltd.

Grey Advertising Bangladesh Ltd. is a Media buying company in Bangladesh. They also provide Facebook Advertising for corporate clients.

There are also some notable names Bitopi, OnZ Solutions, Melonades, Preneur Lab, etc. Here is the best Facebook Advertising Agency. Who provides solutions to Startup to Enterprise organization.

How Social Media Marketing Can Help Grow Business

There are no real limitations to what Social Media Marketing can do for your business. It may be the beginning of a very profitable relationship, or it may be the final piece that brings your business closer to a place you never imagined. Take some time to explore all that Social Media can offer to help your business and grow it to heights you never even thought possible.

Social Media Marketing by BoostUp Ads
Social Media Marketing by BoostUp Ads

Branding through Social Media marketing

Social Media Marketing has the ability to quickly go from a site for a personal profile or Business sharing to a place where you can interact with other people and build relationships that will lead to many of the first things you could ever want to do in business. You will be able to share your thoughts and ideas to get a hold of the conversation going.

Communication

You can make friends and have conversations with other business owners in the industry. You can take part in discussions about product promotion and betterment. Your business can become a place where people feel comfortable and welcome to share their opinions.

With Social Media Marketing, you can spread the word about your products and services for free traffic and a higher response rate from potential customers. It also allows you to get direct feedback from people who would have never considered shopping for your products and services before.

All of these can result in big profits if you decide to take the plunge and take Social Media Marketing seriously. If you are simply starting a business or you are looking to expand your current operation, Social Media Marketing can help you find the right mix of strategies to use.

Social Media Marketing – Engagement

Engagement

Social Media Marketing does not always mean a huge site like MySpace or Facebook. There are many places where you can learn and interact with many different people. A personal profile on a social networking site will allow you to get started and learn all about how this is a great way to share the view, and get feedback on any idea you have.

Person’s nature / Interest 

Everyone’s consumer needs to change and evolve as they grow older. Think about it, if your parents were growing up, how would they have interacted with you if you had your own business? No one knows what the future holds, but what if they were getting an education through Social Media Marketing?

Social Sharing / Aspect

What if you are building a business and you choose to implement Social Media Marketing and still have ideas on how to make your business better? At the same time, people can comment on your blog or even upload an item to the website. This could lead to an increase in traffic, potentially giving you more customers.

You can have a lot of fun by using Social Media Marketing. You can put photos of your products and services on your website and even create sites where you take pictures and post them. You can also have several Facebook accounts and try to interact with friends from other areas and countries.

Remember that Social Media Marketing is just a small part of your overall campaign. You will need to have a lot of different tools in place to give you the results you are looking for. In order to accomplish this, you must be patient and you must understand that there is a learning curve involved with this kind of advertising.

Learning tips / Analysis

Take the time to learn everything you can about Social Media Marketing and take some time to research. Learn how to market your business in different ways. You will be amazed at how many of the options are out there and you can always learn something new every day.

Facebook Advertising in Bangladesh by BoostUp Ads
Facebook Advertising in Bangladesh by BoostUp Ads

Content Promotion

No matter what your business looks like now, you can always learn something new and expand your reach with Social Media Marketing. You can start a YouTube channel or blog or website for your business and place comments and articles, or even build a group to talk about your business or share your thoughts on product ideas. You can even have several different websites for different aspects of your business.

Some Key Points of Social Media Marketing

  • Easy communication
  • Huge potential clients
  • Increasing traffic
  • Awareness
  • Direct sales
  • Retention
  • Marketing & Branding
  • Lead Generation
  • Low-cost Advertisement
  • Survey
  • Crowdfunding
  • Video Marketing

Ultimately, the importance of social media marketing is immense if you can raise it with good content. Then you will grow your business very soon in the organic or paid promotion and boosting.

আপনার ই-কমার্স / এফ-কমার্স কে নিশ্চয় আরো বড় পরিসরে করতে চান? কিন্তু তার জন্য প্রয়োজন আপনার প্রোডাক্ট/সার্ভিস ডিস্ট্রিবিউশন চ্যানেল ঠিক রাখা। অনলাইনের এই যুগে আপনার কাঙ্খিত কাস্টমার / ক্লায়েন্ট তো পেয়ে যাবেন কিন্তু তাদের ধরে রাখতে পারবেন শুধুমাত্র আপনার কোয়ালিটি সম্পন্ন সার্ভিসের মাধ্যমে।
boost up tip 1

 

 

 

এখন প্রথম ভিত্তি টা হচ্ছে মার্কেটিং কাস্টমার /ক্লায়েন্ট  ইমপ্রেস করা

বাংলাদেশের প্রেক্ষাপটে অনলাইনে সবচেয়ে বেশি ট্রাফিক (ইউজার একটিভিটি ) থাকে সোশ্যাল নেটওর্য়াকে। তার মধ্যে সবচাইতে বেশি ফেসবুকে। এর পরে ইউটিউব, ইনস্টাগ্রামে এখন উল্লেখযোগ্য একটিভিটি এবং লিংকডিন ও তারমধ্যে রয়েছে। এই চার টা যারা ইউজ করে সবাই কিন্তু ফেসবুক ব্যবহারকারী। আর সব চাইতে বেশি সময় ফেসবুক স্ক্রোলে সময় দেয়। তাহলে ফেসবুক ব্যবহারকারীদের ইমপ্রেস করা উচিত।

নিচের ছবিতে দেখতে পারছেন ৬ টা ক্যাটাগরী দেয়া আছে। যার প্রথম ৩ টা হচ্ছে আপনি কি দিয়ে / কিভাবে আপনার প্রোডাক্ট / সার্ভিস মানুষের কাছে উপস্থাপন করবেন। বলা যায় এই গুলো হচ্ছে স্ট্রাকচার / ডিজাইন যা কোন কাস্টমার/ ক্লায়েন্ট কি চাচ্ছে তা তাকে সেভাবে দেখানো।

ফেসবুক আপনাকে অ্যাডস ক্রিয়েট এর সময় অ্যাড ম্যানেজারে ১৬ টা ফাঙ্কশন দেয়। আপনাকে বুঝতে হবে কোনটাতে কেমন রেসপন্স আসবে।

এখন আসি পরের ২ টা তে – ছবি দেখে বুঝে গেছেন এই ২ টা হচ্ছে আপনার অডিয়েন্স। প্রথম টা কোর অডিয়েন্স যেখানে আপনি খুঁজে বের করবেন কাদের কাছে আপনার অ্যাডস শো করবেন।
পরের টা হচ্ছে লুকআলাইক অডিয়েন্স এই টা মূলত ব্যাপক ভাবে আপনার সেল ইনক্রিজ করতে পারে। লুকআলাইক অডিয়েন্স করতে হলে কাস্টম অডিয়েন্স ক্রিয়েট করতে হবে।আপনার কাস্টমার / ক্লায়েন্ট এর এমন কিছু তথ্য নিলেন যেমন নাম , ফোন নম্বর ,ইমেইল এই গুলো দিয়ে ডাটাবেস বানালেন এবং ফেসবুক কে বললেন আমার কাস্টমারদের মতো এমন কাস্টমারই শুধু খুঁজে বের করো। তবে মনে রাখতে হবে অবশ্যই তথ্য গুলো যেন ফেসবুকের সাথে রিলেটেড থাকে। সব ঠিক-ঠাক হলে আপনার ডাটাবেসের প্রায় ৬০% কাজে আসবে।

এখন আসি লাস্ট ক্যাটাগরিটা নিয়ে ফেসবুক পিক্সেল এই টা হচ্ছে ১ টা এনালাইটিক টুল যা আপনাকে বিভিন্ন স্ট্যাটিসটিক্স শো করবে এবং এটি ট্র্যাকিং করবে কারা আপনার ওয়েবসাইটে ঢুকছে কোন মাধ্যমে। তারমানে এই টা ইউজ করবে তারা যারা ওয়েবসাইট ব্যবহার করছে।


উপরের সব কিছু ছিল বেসিক ধারণা মাত্র। আপনারা যারা ডিপ ড্রাইভ কিংবা ফেসবুক মার্কেটিংয়ের গুন্ বুঝে গেছেন তারা বুঝতেই পারছেন আপনার রিটার্ন ওন ইনভেস্টমেন্ট (ROI) কেমন আসতে পারে। 

 

নিরবচ্ছিন্ন পোস্ট এনগেজমেন্ট বাড়াতে কি করতে হবে ?
কোনো ভাবেই অ্যাড এডিট করা উচিত নয় আর দরকার হলেও বারবার করা উচিত নয়। ভেবে চিন্তে বাজেট কনটেন্ট ইত্যাদি ঠিক করে নিতে হবে।
ইমেজ / ছবি বুস্ট এর জন্য কেমন হওয়া উচিত ?
২০ % এর নিচে টেক্সট বা লিখা থাকলে ভালো এনগেজমেন্ট বাড়ে। আর ইমেজ ঝকঝকে হতে হবে। একাধিক ইমেজ না ব্যবহার করাই ভালো। তবে ক্যারোসল বা অ্যালবাম করা যেতে পারে।
কনটেন্ট কেমন হওয়া উচিত ?
অবশ্যই পয়েন্ট পয়েন্ট করে দেয়া উচিত যাতে খুব দীর্ঘ না হয়। কন্টেন্টে ইমোজি ব্যবহার করা যেতে পারে কিন্তু অতিরিক্ত যেন না হয়।
?ভিডিও কেমন কোয়ালিটি হওয়া উচিত ?
১০৮০ পিক্সেল এর বেশি হওয়া ভালো তবে mp4 ভার্সন এ যথেষ্ট। অবশ্যই দীর্ঘ যেন না হয় আর সাউন্ড আর ভিডিও যেন কপি রাইট এ না আসে।
সেল/ সার্ভিস বাড়াতে কেমন পোস্ট দেয়া উচিত ?
ডিরেক্ট সেল বাড়াতে সাথে মেসেজ অপশন এড করে দিতে হবে। আর যদি শোরুম/ স্টোর/ অফিস থেকে কেনা/সেবার জন্য হয় তবে পোস্ট এনগেজমেন্ট বাড়াতে হবে। ওয়েবসাইট এ ভিজিট বাড়াতে চাইলে ভিজিট অপশন এড করে দিতে হবে।

মনে রাখতে হবে কনটেন্ট ইজ দা কিং সুতরাং ইমেজ/ভিডিও এর সাথে মানুষকে ইমপ্রেস করার জন্য ইউনিক আইডিয়া নিয়ে আসতে হবে।

প্রোডাক্ট সিলেকশন খুবই ইম্পরট্যান্ট তাই যে সেক্টরে আছেন না কেন ট্রেন্ডি প্রোডাক্ট বাছাই করুন।

একই পোস্ট প্রোডাক্ট / সার্ভিস কে বার বার বুস্ট করেন, বার বার এডিট করবেন না , প্রাইস ডেলিভারি সিস্টেম ভেবে চিন্তে দিন।

প্রোডাক্ট এর পিকচার অনুরূপ দেয়ার চেষ্টা করুন। অবশ্যই ঝকঝকে পিকচার দিন, ভিডিও কোয়ালিটি ভালো রাখুন।

কনটেন্ট খুব সুন্দর ভাবে দিন যা যা ক্লায়েন্ট / কাস্টমার জানতে চাইবে তা কন্টেন্টে দিয়ে রাখুন। মনে রাখবেন চমৎকার কনটেন্ট ছাড়া আপনি কাস্টমারকে বায়ার বানাতে পারবেন না।

আপনার ক্লায়েন্ট /কাস্টমার আপনার সুন্দর ব্যবহার আর গুরুত্বের উপর বার বার ফিরে আসবে সুতরাং এই টা মেইনটেইন করুন আন্তরিক হন। ভরসা নিয়ে আনুন।

মেসেজ & পোস্ট এর রিপ্লায় দিন লেট করবেন না। একটিভ থাকাটা অনেক জরুরি।

অফার & কুপন ইত্যাদি দিয়ে কাস্টমারকে প্রোডাক্ট / সার্ভিস কিনতে উৎসাহী করুন।

রিমার্কেটিং করতে ভুলবেন না পুরাতন সকল ক্লায়েন্ট /কাস্টমার দের নক করুন। তাদের বিভিন্ন অফার দিয়ে টাচে রাখুন। এই সিস্টেম কে বলে রিটেনশন মনে রাখবেন রিটেনশন ছাড়া আপনার অনলাইন বিজনেস কখনোই স্টার্টআপ থেকে বড় কোনো কোম্পানিতে পরিণত হবে না।

প্রতিদিন অনলাইন ভিত্তিক সব নতুন নতুন কার্যক্রম শুরু হচ্ছে। আজ হয়তো ক্লায়েন্ট / কাস্টমার আপনার ক্ষুদ্র ব্যবসা অনলাইন হওয়াতে ট্রাস্ট করছে না কিন্তু কাল হয়তো অনলাইন ভিত্তিক যারা না তাদের ও বিশ্বাস করবে না সুতরাং লেগে থাকুন ভালো কিছু অপেক্ষা করছে।

 

প্রায় ৯০০ মিলিয়ন মানুষ বর্তমানে ফেসবুক ব্যবহার করে ।

তাই যে কোন ব্যবসাকে প্রচার করার জন্য এর থেকে ভাল মাধ্যম আর হয় না ।
♐️এখানে Targeted ক্রেতার সাথে সহজেই যোগাযোগ করা যায় ।
♐️যে কোন কিছু কেনার আগে মালিক এর কাছ থেকে বিস্তারিত জানা যায় ।

তাই এখন টিভি তে বিজ্ঞাপন, পোস্টার , সংবাদপত্রে বিজ্ঞাপন এর চাইতেও ফেসবুক এ ব্যবসার প্রসার বেশি ।

জনপ্রিয় সামাজিক মাধ্যম হিসেবে সবার শীর্ষে ফেসবুক। ফেসবুক পেজের মতো দারুণ একটি অপশন থাকায় মাধ্যমটির জনপ্রিয়তা নিয়মিত বাড়ছে। ফেসবুক আইডিতে বন্ধুর সংখ্যা নির্দিষ্ট থাকা কিংবা গুরুত্বপূর্ণ খবরগুলো স্পন্সর পোস্টের মাধ্যমে সুযোগ না থাকলেও ফেসবুক পেজের মধ্যে এ সীমাবদ্ধতা নেই।
তাই সবারই উচিত এই মাধ্যমটির সঠিক ব্যবহার নিশ্চিত করা ।

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